Campaign Trail: Malibu drinkers can 'do whatever tastes good' in a hyperreal world
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The Drum’s Ad of the Day highlights work that stands head and shoulders above the rest. Today’s winner is ‘Welcome To Malibu’ by Wieden+Kennedy London for Malibu.
Press release content from PR Newswire. The AP news staff was not involved in its creation.
STOCKHOLM, April 25, 2022 /PRNewswire/ -- Malibu is launching a global brand refresh, spearheaded by a sun-soaked film from award-winning director Dave Meyers, introducing new energy, confidence
The campaign was created in partnership with Wieden & Kennedy.