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In response to a leap year pushing St. Patrick's Day 2024 to a Sunday, Pernod Ricard-owned Irish whiskey brand Jameson has teamed up with two SNL stars to campaign to move this year's celebrations to 16 March.
Why should a leap year stop you from celebrating St. Patrick's Day? Jameson doesn't think it should.
'SNL's Michael Che and Colin Jost teamed up with Jameson Irish Whiskey to host the first-ever 'St.
The Glenlivet has released a single malt aged in bespoke casks made from parts of rum and Bourbon barrels – a first for the category.
From celebrity cameos to cocktail collaborations, November was another strong month for spirits brands making their marketing moves.