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Olympics Global Sponsor: The deal was announced Friday by the IOC and AB InBev - the Belgium-based brewing giant whose brands include Budweiser, Corona, Michelob and Modelo - for the next three Summer and Winter Games. The Paris Olympics open on July 26, and the deal also includes the 2026 Winter Games in northern Italy, then - the likely prize asset - the Los Angeles Olympics in 2028.

The deal includes the next three Summer and Winter Games.

The deal includes the next three Summer and Winter Games.

The IOC and AB InBev say Corona Cero, the zero-alcohol version of the Corona, will be “global beer sponsor of the Olympic Games."

LONDON -- The International Olympic Committee has signed Anheuser-Busch InBev as the first beer brand in the 40-year history of its sponsorship program, which earns billions of dollars for the organization and international sports.