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The Japanese giant is seeking to end its nine-year tenure with the Games, after becoming the first automaker in the world to sign a top-tier sponsorship contract in 2015.
Toyota will reportedly end its lucrative sponsorship deal with the IOC after the 2024 Paris Olympics.
26 April 2024 - Worldwide Olympic and Paralympic Partner Coca-Cola has unveiled “Celebrate Everyday Greatness” as its theme for the Olympic and Paralympic Games Paris 2024, while also announcing...
Olympics Global Sponsor: The deal was announced Friday by the IOC and AB InBev - the Belgium-based brewing giant whose brands include Budweiser, Corona, Michelob and Modelo - for the next three Summer and Winter Games. The Paris Olympics open on July 26, and the deal also includes the 2026 Winter Games in northern Italy, then - the likely prize asset - the Los Angeles Olympics in 2028.
The deal includes the next three Summer and Winter Games.