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The latest campaign and pan-European brand platform celebrates the small steps the brand, and we can all take, that ladder up to big leaps forward beyond what anyone thought possible.
Toyota to take designing to new frontiers - Potchefstroom Herald potchefstroomherald.co.za - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from potchefstroomherald.co.za Daily Mail and Mail on Sunday newspapers.
Advertiser.ie - Toyota spices up the A segment with Aygo X prologue advertiser.ie - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from advertiser.ie Daily Mail and Mail on Sunday newspapers.
Toyota Aygo X Prologue concept: Europe's next A-segment contender slashgear.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from slashgear.com Daily Mail and Mail on Sunday newspapers.
Toyota Aygo X Prologue previews brand's new city car paultan.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from paultan.org Daily Mail and Mail on Sunday newspapers.
Toyota has reached for the spice rack and created a tiny crossover concept for trend-setting Euro tastes. The Aygo X Prologue is the result of talking to DJs and fashion designers in Berlin and sketching and modelling down at Toyota’s South Of France studio. The Aygo, which was first introduced in 2005, was last face-lifted in 2018 and the X Prologue (the X is pronounced “cross”, by the way) gives a bold hint of where the Japanese manufacturer will take the third generation of its entry-level car; in and out of city side streets and off the beaten track. Toyota’s European design centre outside Nice, ED2, was tasked with giving the Aygo a fresh set of eyes. It’s a car made for a European audience that has undergone a completely European design process from start to finish. “In Berlin, we interviewed people that were really into that world, like DJs and fashion designers,” recalls assistant chief designer Ken Billes. “We were just understanding what they like, what they wanted to do in their life, how they perceived the world. Nothing to do with cars!” The studio took this information and built a hypothetical picture of what these individuals will be doing in five years’ time. ED2 aims to build a car the audience doesn’t know it wants, but when they see it they’ll have to have it.