Sell ideas, not time: how Grand Prix winner The Liberty Guild transformed the agency model
The Liberty Guild began with a bold premise: that advertising is a multi-billion-dollar broken business. Winning the ‘Business Transformation Strategy’ category, it went on to win the Grand Prix at the at The Drum Awards for Agency Business in 2021. Here, the team behind the entry explains why - and how - it turned the traditional agency model on its head.
Source: thedrum.com