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Could some aspects of marketing be automated to the point that the expertise and hard work of agency team members becomes less integral to the success of a campaign?
As market trends shift—and along with them, agencies’ ROI—they must strategically reallocate budget dollars toward channels and formats that provide the best results.
Bridging potential gaps between a client’s desired results and the outcomes they can reasonably expect to see requires a strategic approach.
Making conventional hard sales skills the top hiring criteria can lead to overlooking outside-the-box candidates with certain traits that may help convert prospects.
Balancing caution and innovation is going to be a challenge for many agencies and in-house marketers seeking to leverage AI in their operations this year.