How Subscription Platforms Have Become Revenue-Generating, Real-Time Fan Clubs
In the absence of touring, Patreon, OnlyFans and a handful of startups have experienced explosive growth as artists turn to them to make up for lost revenue. But what happens when concerts resume? Digital subscription platforms that filled the void left by the touring shutdown that began in 2020 say they are coming off 12 months of unprecedented subscriber and revenue growth thanks to the slew of artists that have joined their services. Patreon and OnlyFans and a slate of new startups that enable artists to connect directly with their biggest devotees — and gene...
Source: billboard.com