CSPAN2 Book TV August 30, 2012
don't start with any of the things we think. we start out with a guy named luke pepper. why is that? >> he was one of the early ceos. he was the ceo during the '0eus and i thought it was very important to start out with him because he represents a time banking system that has been lost. banks were smaller and community friender. and during that time they were known as the friend of the family, i'm sure a lot of you here know. er. er infused the bank with such an amazing cultu it was just widely known across the region as a great place to do banking. it was terrific for employees to w...