How 1 casual dining chain is competing with fast casuals
How 1 casual dining chain is competing with fast casuals After testing its new chicken brand at a Cincinnati festival, Buffalo Wings & Rings is rolling out the concept via ghost kitchens. Provided Buffalo Wings & Rings, a Cincinnati-based sports franchise, is taking a page from the playbooks of fast casuals and QSRs, which do far more off-site business than causal dining brands. After testing its newly created chicken brand — NBL CKN — at a local festival in 2019, the 85-unit casual dining chain decided to launch the concept as a ghost kitchen operating at select BW&R locations. "We dec...