Why brands should tap social communities for conversion | Opinions
UM Philippines' Jesca Bantayan explains how brands can use the power of fandoms as an engagement tool to connect with their consumers.
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UM Philippines' Jesca Bantayan explains how brands can use the power of fandoms as an engagement tool to connect with their consumers.
In a monumental achievement for K-pop, BLACKPINK's iconic music video "DDU-DU DDU-DU" has surpassed 2.2 billion views on YouTube, solidifying their st
Beijing journalists coined the term "Korean Wave" in 1999, when they noticed the ever-increasing presence of Korean entertainment in China. Since then the "Korean Wave" (or "Hallyu" as it's known in Korean) has swelled not only to include a wide range of Korea's cultural exports (such as music, films and dramas), but also to take on the responsibility of spearheading Korea's image on the world stage. This phenomenon is largely concerned with Korea's cultural exports and it is responsible for Korea's recent economic growth as the country continues to climb the ran...
South Korean pop culture has gone global in recent years and an exhibit at the MFA in Boston encapsulates the history and culture of the East Asian country.
Stones will play 100th show at Gillette