Frito-Lay defends Richard Montañez's legacy after Flamin' Hot Cheetos dustup
Frito-Lay defends Richard Montañez’s legacy after Flamin’ Hot Cheetos dustup The Plano-based snack brand said statements challenging the accuracy of the former executive’s claim to fame have created tension within the company. Plano-based snack food brand Frito-Lay snacks on the shelf at a Super Target in Lewisville, TX. Frito-Lay is backtracking on previous statements it provided to the Los Angeles Times about former executive Richard Montañez’s role in the invention of Flamin’ Hot Cheetos, saying the company’s words were “misconstrued by some.” The company initially told ...