CMOs of Tata Tea and Havells discuss regional marketing strategy in non-Hindi markets
This panel discussion was part of afaqs!' Languages Week 2021
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This panel discussion was part of afaqs!' Languages Week 2021
The second session of afaqs! Languages Week discusses if the rise of content in regional languages will threaten Hindi content.
Languages Week 2021 will be held daily from August 23-27, 4 p.m. onwards.
The future of monetisation of audio streaming Share Via: The final day of Audionxt Week wrapped up with a conversation around monetisation strategies for audio streaming. On the final day of Audionxt Week, which ran last week, from July 26-30, a panel got together to discuss the topic, âBusiness models: will advertising continue to be the main revenue driver in the future?â. The panel included Amin Lakhani, COO, Mindshare South Asia; Arjun Ravi Kolady, head of sales at Spotify India; and Siddhartha Roy, COO, Hungama Digital Media. The session was moderated by Sreekant Khandekar, co-...
Can the future of radio go digital? Share Via: With an increased interest in audio streaming formats during lockdown, can radio go digital? Our panel discusses. For some readers, radio might invoke a sense of nostalgia. A reminder of the time when people would eagerly wait for their favourite RJ to speak to them and when theyâd break into a smile when their favourite song was played. This was the story in the previous decade, but with the advent of audio streaming has changed that in 2020. 2020 was also the year the COVID pandemic hit us â resulting in lockdown in different parts of...