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The streaming platform plans to use ultra-popular programs like Squid Game and The Crown to attract more advertising dollars, while also introducing lower-funnel, interactive formats. But the competition remains fierce.
CTV publishers using Innovid's platform now have seamless access to Infillion's award-winning value exchange ads.NEW YORK, NY / ACCESSWIRE / June 7, 2023 / Infillion, an advanced media buying platform
Infillion, Innovid Partner to Scale Reach and Streamline Workflow for ...
The platform will house more content under one roof and bring a wider range of audiences to advertisers willing to pay for premium placements. Media experts believe the move could render Warner Bros. Discovery a more formidabble challenger to Netflix.
How will Apple balance privacy and personalization as it grows ad business?. From PR Week