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Next, I Finally, I offered a frank assessment of what is needed or how I can help even more (sometimes known as a “hook”): “You know, the stuff your clients actually care about.” Do as I Say, Not as I Do … Since I am a marketer first and a writer second, my approach is different from the advice I offer law firm clients. Nonetheless, there are best practices you can apply to your own profile. For starters, your profile should not be a rehash of your website bio. Your readers have already seen it or they’re going to look there next. ....