LinkedIn: Should You Write Your Profile in the First or Third Person?
Next, I Finally, I offered a frank assessment of what is needed or how I can help even more (sometimes known as a “hook”): “You know, the stuff your clients actually care about.” Do as I Say, Not as I Do … Since I am a marketer first and a writer second, my approach is different from the advice I offer law firm clients. Nonetheless, there are best practices you can apply to your own profile. For starters, your profile should not be a rehash of your website bio. Your readers have already seen it — or they’re going to look there next.
Source: attorneyatwork.com