Brands Think Beyond Traditions for Year of the Dragon Campaigns
But whether the cultural connotation of this festival will lead to a surge in consumption remains to be seen.
Source: wwd.com
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Vuitton Down Under, Pucci in Rome, Talking Bessette Kennedy's Jewelry – WWD
Louis Vuitton is doing trunks for the Australian Open trophies, Pucci heads to Rome, Jessica McCormack discussed Carolyn Bessette Kennedy's jewelry.
Source: wwd.com
Leaf Greener Launches Creative Agency With Liam Lam
The Shanghai-based LiamLeaf aims to help brands tap into "unleveraged opportunities" in China across fashion, art, design, and lifestyle.
Source: wwd.com
Pharrell Williams' China Tour Ignites Fan Fervor, Drives VIP Sales – WWD
Pharrell Williams visited Chengdu, Shanghai and Beijing for his three-day trip.
Source: wwd.com
Bottega Veneta Makes China Push With Star-studded Beijing Repeat Show
The livestreamed Bottega Veneta show garnered over 36 million views on Weibo and Wechat combined.
Source: wwd.com