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Ten reasons why programmatic digital out-of-home advertising should be part of your media mix right now, from Hivestack’s Lee Cutter

The potential of programmatic technology for the out of home (OOH) market has intrigued advertisers for years. Serving ads for sun block when the temperature rises, and promoting brollies when the skies open are some of the more obvious possibilities, but there are many more innovative ways to activate creative as the technology allows for more sophisticated triggering of campaigns.

Cool reflection. the defense told the jury sudden passion gripped francis when she spotted bill and bonnie on the road. >> she sees this woman who has not let up and tried to ruin her life for the last month. >> the stakes were enormous. a finding of sudden passion could drastically reduce francis's sentence from possible life in prison to a maximum of 20 years and a minimum of just two. relatives of francis and bill hall begged the jury to be lenient. >> if there is any way that you can find in your heart to give her a lighter sentence, i'm begging you. >> and that for the first time the jury...

Insisted francis hall's actions were a textbook example of sudden passion. >> the text messages, the calls, the taunting, those will make you really hate someone. never having seen them until they drive by in your car, if that is not sudden passion i don't know what is. >> prosecutor scott simpson told jurors not to be swayed by emotion. >> you shouldn't for one second feel ashamed or bad for doing what you believe to be right. >> after about three hours of deliberations, the jury was ready. all eyes were on bonnie when she arrived to hear the sentence and on francis hall, too. would she get l...