OVO Energy launches ad campaign that switches on when grid is greener
Innovative outdoor digital advertising campaign promotes Ovo’s new demand flexibility scheme Power Move
Source: businessgreen.com
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Simon Nkoli: South African gay activist who fought apartheid
Simon Nkoli’s tireless will to fight for freedom made him a leader in both the anti-apartheid and South African queer liberation movement.
Source: thepinknews.com
Building the future of DOOH
The potential of programmatic technology for the out of home (OOH) market has intrigued advertisers for years. Serving ads for sun block when the temperature rises, and promoting brollies when the skies open are some of the more obvious possibilities, but there are many more innovative ways to activate creative as the technology allows for more sophisticated triggering of campaigns.
Source: campaignlive.co.uk
'Being able to do what I love': TikTokers on meaning of Freedom Day
Four South African TikTok stars share what Freedom Day - celebrated annually on 27 April - means to them in the digital age...
Source: thesouthafrican.com