Adam & Eve/DDB's Les Binet stresses importance of econometrics to marketing
Econometrics vital due to high inflation and need for accurate evaluation, IPA report finds.
Source: campaignlive.co.uk
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Earned Effect: The Hack to Earn More With Less During Recession
What happens to key business metrics when brands earn editorial coverage organically? How does that value translate to the bottom line?
Source: newsweek.com
Cannes Lions Widen Reach With More Inclusion Amid 70th Anniversary
As the Cannes Lions turn 70, they broaden their reach by ramping up diversity and inclusion initiatives.
Source: variety.com
Reduce media costs and increase sales through creativity-led marketing
The Music Arena and Muziki Africa are thrilled to join forces and announce their partnership in delivering an exceptional conference and experience that will truly stimulate the African music industry...
Source: bizcommunity.com
How brands can address a decline in marketing effectiveness
Marketing effectiveness is below pre-pandemic levels for the second year running, according to the Data & Marketing Association.
Source: warc.com