This is a fashion television show that the government's got its arm in. it's on tv in india. it's called "let's design." we have a clip of it. the show now, believe it or not, in one or two ways, twice removed, is sponsored by something called the cotton council which is a trade group. they get about $20 million in grants from the u.s. government, and they use the money to promote the u.s. cotton export business with a show. >> and why is that a problem? >> well, the truth is thandia has the second largest cotton industry in the world. it's much larger than the u.s. cotton industry, so basical...