How to Leverage Ad Tech Innovations
Broadcasters are watching digital and trying to bring the best of digital ad tech into their 'broadcast' environment-even if that broadcast environment is on CTV. While it is becoming more and more confusing to differentiate between broadcast and streaming, one thing that's clear is that digital-and the ad tech supporting it-are responsible for the success of one of streaming's standard business models.
Source: streamingmedia.com