Leander Carell News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Broadcasters are watching digital and trying to bring the best of digital ad tech into their 'broadcast' environment-even if that broadcast environment is on CTV. While it is becoming more and more confusing to differentiate between broadcast and streaming, one thing that's clear is that digital-and the ad tech supporting it-are responsible for the success of one of streaming's standard business models.

Aiming to boosts its ability to offer addressable live TV advertising for broadcasters, rights owners, distributors and operators, independent ad monetisation p...