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How to Leverage Ad Tech Innovations

Broadcasters are watching digital and trying to bring the best of digital ad tech into their broadcast environment-even if that broadcast environment is on CTV. While it is becoming more and more confusing to differentiate between broadcast and streaming, one thing that s clear is that digital-and the ad tech supporting it-are responsible for the success of one of streaming s standard business models. ....

James Smith , Gregg Brown , Broadpeak Guille , Ken Weiner , Leander Carell , Mathias Guille , Comcast Technology Solutions , Media Ratings Council , Leverage Ad Tech , Field Garthwaite , Global Ads Sales , Linear Rights Metadata Management , Senior Director , Product Management , Comcast Technology , Hybrid Broadcast Broadband , Managing Director Leander , Joe Friend , Entertainment Consultant , Media Entertainment Video , Video Advertising , Ott Tv ,

CTS simplifies dynamic linear addressable ad insertion

Aiming to provide distributors with the necessary backend technology to drive scale “seamlessly”, Comcast Technology Solutions (CTS) has announced the launch of. ....

Bart Spriester , Marija Masalskis , Comcast Technology Solutions , Providers Suite For Comcast Technology Solutions , Comcast Cable , Rights Metadata Management , Comcast Advertising , Streaming Providers Suite , Comcast Technology , United States , Comcast Technology Solutions , Linear Rights Metadata Management , Ses Scte 224 ,