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Lidl GB promotes kid-friendly packaging to increase sales of fresh fruit and veg snacking

Earlier this year, Lidl GB reported sales of its Oaklands Funsize fruit range had increased by over a third since 2017 following the introduction of packaging design changes - including the use of quirky names and cartoon characters - to make it more appealing to kids. ....

United Kingdom , Katharine Jenner , Children Food Campaign , Peter De Roos , Food Active , Food Campaign , Crownfield Choco Hazelnut Pillows , Bakery Snacks , Profiling Model , Tawny Tomatowl , Koala Pears , Retail Amp Shopper Insights , Packaging Amp Packing Materials , Ugary Breakfast Cereals , Action On Sugar , Cartoon Characters , Wester Power , Letter For You , Fruit And Vegetables ,