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born and bred in texas with mexican-american roots, which makes me a texican. i'm exploring mexico to see how the people, their lands, and their past have shaped a culinary tradition as diverse as its 32 states. that's commitment. [laughs] jalisco has always been at the forefront of mexico's national culture. the rich tapestry of civilizations that make up mexico informs jalisco's identity and its gastronomic treasures, going all the way back to the aztecs... spiced up by invasion... but sliced and diced by a new generation of food pioneers. wow... whoo. but no culinary tour is ever ...

, and their past have shaped a culinary tradition as diverse as its 32 states. that's commitment. [laughs] jalisco has always been at the forefront of mexico's national culture. the rich tapestry of civilizations that make up mexico informs jalisco's identity and its gastronomic treasures, going all the way back to the aztecs... spiced up by invasion... but sliced and diced by a new generation of food pioneers. wow... whoo. but no culinary tour is ever complete... all: tequila, tequila! - without sampling the local beverage... in moderation, of course. [exhales deeply] ooh, ooh! [lau...

In celebration of Hispanic Heritage Month, Mexico's national sport charrería is celebrated in Katy, Texas.

One of the most important cultural events of the year in Guadalajara is the International Mariachi and Charro Festival. In 2023, the festival celebrates 30 years with festivities taking place at various venues in and around the city from August 23 to September 3. Here in Puerto Vallarta, there will be a free Mariachi concert on August 28.

With flexible multi-cloud services that enable digital innovation and enterprise control, vmware helps you innovate and grow. [steady music] - hola. - hola, eva. welcome to lienzo charros de jalisco. - if jalisco is mexico, nowhere is this more evident than at guadalajara's lienzo charro, the cathedral of charrería-- mexico's national sport. jesús mora is the head honcho here. you look so handsome. - ay, ay, ay. - look at this! wow! - yes. - ¿traje de charro? - yes. - okay. but being tapatíos, these guys don't see themselves as ordinary cowboys. - in mexico, we have vaqueros. vaqueros is t...