How a Millennial Estée Lauder Built a Widely Popular Beauty Brand
Karissa Bodnar played on her customers’ desire to belong to something bigger than … well, beauty.
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Karissa Bodnar played on her customers’ desire to belong to something bigger than … well, beauty.
You may know Thrive Causemetics from their cult-favorite Liquid Lash Extensions Mascara, which set the standard for tubing mascaras, or Brilliant Eye Brightener. Staying true to their name, Thrive Causemetics is actually built on a charitable foundation. With every product sold, the brand donates a product or monetary donation to one of the 500 charities they work with, and its mission has become equally as integral to the brand as its formulas. The brand’s next chapter follows suit as Thrive Causemetics Founder and CEO Karissa Bodnar launches her first official foray into skincare, called B...
One editor tested the Thrive Causemetics Liquid Lash Extensions mascara that has been popular on Instagram. See the review with photos here.