Kraft Heinz outlines 4-prong approach to 'gradually' regain lost market share in US
Kraft Heinz expects to gradually regain lost market share in the US, which tumbled 30 points on a mix-adjusted basis in the first quarter, by selectively working with retailers to boost shelf space, ramping up marketing and innovation, and tackling lingering supply constraints throughout the remainder of the year.
Source: foodnavigator-usa.com