European Super League: a competition based on brand, not on-field success
Plans for breakaway European Super League announced, leading to backlash The 12 founding clubs hold nearly 3,000 trademarks in total across the world Move has significant brand value, intellectual property and financial implications The announcement of a European Super League (ESL), a new competition featuring 12 leading football clubs, has been met with outcry from industry commentators and fans alike. Analysis from WTR finds that the clubs set to be involved in the ESL are leading holders of brand value and trademark registrations – even if, in some cases, they have had little trophy suc...
Source: worldtrademarkreview.com