OMA designs Loewe's Crafted World exhibition in Shanghai
Dutch studio OMA has designed Loewe's Crafted World exhibition, currently on show in Shanghai, which aims to celebrate the brand's craftsmanship.
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Dutch studio OMA has designed Loewe's Crafted World exhibition, currently on show in Shanghai, which aims to celebrate the brand's craftsmanship.
SHANGHAI — At the entrance of the Shanghai Exhibition Centre, a colorful decoration inspired by Loewe's leather tool bag is juxtaposed with the neoclassical architecture, serving as the gateway to 'Crafted World,' the Spanish luxury fashion house's first public exhibition, and encapsulating the essence of the longstanding brand at a single glance.
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