CSPAN3 Politics Public Policy Today September 12, 2014
Its a different world view. Most effective . I think the thing we did really well in 2012 in particular was applying best practices from large scale ecommerce to making donation process as efficient as possible. Its not super sexy but its things like speed kills. The faster the system is, the more people donate. If at any point in the process there is any kind of lag, you are just introducing an opportunity for people to get bored. Speed matters a lot. We used to joke about making the process as easy so easy that if people tripped and hit their head on the computer they would give us money by ...