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Lotus regroups By Neil Dowling on 2nd May 2021 LONG-STANDING British sportscar-maker Lotus has announced sweeping changes to its business model, with plans for a 360-degree omni-channel for its new retail strategy and emphasis on engineering consulting to the global automotive industry. Its changes start with a new retail identity program that is being rolled out in its showrooms around the world with the first in Bahrain. Lotus said that the new identity creates a “sculptural and artistic” showroom that is adaptable to the different types of Lotus retail outlets. It is also planning a d...

Print LONDON -- Lotus Cars will only produce electric cars by the “late 2020s,” CEO Matt Windle said. The UK sports-car maker, owned by China’s Geely, is the latest automaker to commit to an all-electric future as the industry shifts from combustion engines amid tightening emissions regulations in major markets such as Europe and the U.S. Lotus’s all-electric strategy was finalized in 2018 after positive customer feedback, Windle said. “We took the decision to go straight to EVs after the Elmira, which was already in development,” he said. Lotus will unveil the combustion-engine E...

last petrol-powered vehicle, with the iconic British sports-car specialist confirming all future models will be all-electric. Announced as part of its 'Driving Tomorrow' strategy conference on Tuesday night, Lotus announced its future model portfolio would centre around four all-new platforms developed by the British brand, though with assistance from the wider Geely automotive group (including Volvo) in Germany, Sweden and China. Underpinning the combustion-engined Emira will be the extruded-aluminium ' Elemental' platform, while the halo Evija hypercar will debut the Extreme architecture...

Lotus has laid out its future roadmap confirming development of no fewer than four new vehicle architectures. The brand aims to leverage its position within the Geely conglomerate to become a new force in premium and sports car marketplaces across the globe. Within these new revelations, Lotus has also begun to detail its incoming Type 131 sports model, confirming that it will be officially called the Lotus Emira when it’s revealed later this summer.  The Emira will feature the first of these new architectures simply called ‘Sport’, which will be underpinned by the extruded aluminium c...

“We’ve done some things very, very well over the years but we haven’t been able to turn that into a sustainable business,” said Matt Windle, MD, Lotus Cars during a global virtual conference. “What we need to do is find a blend of what we know we do well. That will lead to broader appeal amongst a global audience that will lead to more volume and profit which in turn leads to more commercial success. The company – which introduced iconic models including the Elise, Elan and Evora – will produce one more ICE vehicle before switching to electric powertrains.