Coty reinforces European market presence
The renewal and extension of successful licensing partnerships with top German fragrance brands will help to further strengthen the beauty company’s market share.
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The renewal and extension of successful licensing partnerships with top German fragrance brands will help to further strengthen the beauty company’s market share.
The cosmetics giant has worked with the two companies for more than two decades.
After finding success with both Mexx and Bruno Banani in Germany, Coty has renewed both fragrance licenses for at least 20 years.
The beauty and fragrance giant is strengthening its position on the German market thanks to the renewal of its license agreement with Bruno Banani for over twenty years and the extension of its agreement with Mexx. “I am delighted we have renewed our highly successful partnership with bruno banani as the brand celebrates its 30th anniversary. Since winning the license in 2015, Coty has cemented bruno banani’s position as Germany’s leading fragrance brand with the iconic Man and Woman. With...
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