The thinking behind Lululemon's Lunar New Year collab with Michelle Yeoh
We talked to the VP of brand marketing and community at Lululemon China on the brand’s latest Lunar New Year campaign.
Source: insideretail.asia
Lynn Cheah News Today : Breaking News, Live Updates & Top Stories | Vimarsana
Stay updated with breaking news from Lynn Cheah. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
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lululemon's CNY campaign with Michelle Yeoh draws mixed sentiments
According to media intelligence firm CARMA, the campaign garnered 28.8% positive sentiments and 14.4% negative sentiments, with 56.8% neutral sentiments.
Source: marketing-interactive.com
Michelle Yeoh shines in Lululemon's Lunar New Year campaign
Coinciding with the start of the Year of the Dragon, Lululemon’s ‘Be Spring’ is an ode to the rebirth and rejuvenation.
Source: marketingmag.com.au
Asia-Pacific Power List 2023: Lynn Cheah, Lululemon | Marketing
Bringing professional experience from luxury to Lululemon, Cheah has been leading the sports fashion brand into another decade in Chinese Mainland to become a must-have apparel and a label for the middle class.
Source: campaignasia.com
From humble beginnings to sweaty success, Lululemon's impressive China triumph | Advertising
Expansion and engagement in China's saturated market is no mean feat for an international company. As popular athleisure brand Lululemon celebrates a milestone anniversary, Campaign asks the brand marketing VP to decode its China strategy.
Source: campaignasia.com