'It was our secret': The inside story of Mattel's Barbie windfall
When Ynon Kreiz arrived at Mattel’s new CEO in 2018, he had big plans for a Barbie film. But he didn’t care if the movie sold a single additional doll.
Source: smh.com.au
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'A milestone moment': Mattel's windfall from Barbie
NYT: Film paid off to a degree that even the CEO could hardly have believed possible.
Source: nzherald.co.nz
Mattel's Windfall From 'Barbie' Goes Far Beyond Dolls
The company’s approach has paid off to a degree that even the C.E.O. could hardly have believed possible.
Source: nytimes.com
Mattel's Windfall From 'Barbie'
When Ynon Kreiz arrived at Mattel in April 2018, the newly installed CEO had one mantra when it came to a feature film starring Barbie, a project he really wanted to get off the ground: He didn’t care if the movie sold a single additional doll. But “Barbie” the film had to be good and a cultural event. It had to be different. It had to break molds. And if that meant turning the CEO of Mattel — i.e., himself — into the object of comic ridicule in the portrayal of the CEO character in the film (“v
Source: yahoo.com
Mattel CEO Set For Israel Film Festival's Industry Leadership Award – Deadline
Mattel's Chairman and CEO Ynon Kreiz will receive the 2023 Israel Film Festival's Industry Leadership Award at the Saban Theatre this November.
Source: deadline.com