Hypocrisy or Authenticity?
The war in Gaza has once again put the spotlight on how brands react to world-shaping crises, and they are not always consistent, comments Shahzeb Hasan.
Source: dawn.com
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Gillette India latest ad film narrates story of social entrepreneur Prashant Gade
Gillette India’s latest ad film narrates the true story of social entrepreneur Prashant Gade, whose real-life journey is an encouraging example for young Indians to go beyond the expectations of society and redefine our truest possibilities.
Source: indiantelevision.com
Gillette India Launches the Campaign- #EngineeringChange
Gillette India continues its legacy of creating thought-provoking commentary on the societal notions that limit our potential, through its flagship campaign #ShavingStereotypes. The newest edition of the shaving stereotypes campaign, titled #Engineer
Source: adgully.com
Gillette releases latest ad for Shaving Stereotypes campaign
The ad urges young Indians to think about how education can be a stepping stone for changing more than just their own lives.
Source: afaqs.com
A Purpose to What Purpose?
Pakistani brands need to understand that purpose-led campaigns need concrete and consistent follow-through to be credible.
Source: dawn.com