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A Purpose to What Purpose?

Pakistani brands need to understand that purpose-led campaigns need concrete
and consistent follow-through to be credible. ....

Colin Kaepernick , Man Can Get , Man Can Be , Black Lives Matter , Real Beauty , Cannes Lions , Black Lives Matter ,

The detrimental impact of gender-based advertising


The detrimental impact of gender-based advertising
Yvonne Januschka, vice president at Shutterstock APAC, examines the role and responsibility of gender in advertising.
December 22, 2020 4:38
by YVONNE JANUSCHKA
Whilst we’ve made significant progress in Australia, gender-based advertising still exists (despite being met with intense public backlash). Unlike countries such as Britain, Norway and France, Australian legislation does not regulate sexist advertising.
Gender-based advertising – no matter how subtle – can have a detrimental impact on both the brand attached, and wider society.
As the creatives playing a role in this type of storytelling, we must do better to ensure outdated depictions of gender roles are a thing of the past. ....

New South Wales , United Kingdom , Manny Gutierrez , Yvonne Januschka , Sydney Business School , Yumi Styne , Equal Future , University Of Sydney Business School , Australian Women , Collection Shout , Man Can Be , Sport England , Girl Can , Big Shot , புதியது தெற்கு வேல்ஸ் , ஒன்றுபட்டது கிஂக்டம் , மேனி குட்டரெஸ் , சிட்னி வணிக பள்ளி , யூமி ஸ்டைன் , சமம் எதிர்கால , பல்கலைக்கழகம் ஆஃப் சிட்னி வணிக பள்ளி , ஆஸ்திரேலிய பெண்கள் , சேகரிப்பு கூச்சலிடுங்கள் , மனிதன் முடியும் இரு , விளையாட்டு இங்கிலாந்து , பெண் முடியும் ,