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Bud Light may have fumbled its attempt to broaden its customer base by partnering with a transgender influencer. But experts say inclusive marketing is simply good business — and it's here to stay.
Bud Light may have fumbled its attempt to broaden its customer base by partnering with a transgender influencer. But experts say inclusive marketing is simply good business — and it’s here to stay.
Bud Light may have fumbled its attempt to broaden its customer base by partnering with a transgender influencer
Experts say the brand should have anticipated the backlash — and had a plan in place to handle it.
This week, Anheuser-Busch confirmed that Alissa Heinerscheid, its vice president of marketing, and her boss, Daniel Blake, are taking a leave of absence.