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Bud Light may have fumbled its attempt to broaden its customer base by partnering with a transgender influencer. But experts say inclusive marketing is simply good business — and it’s here to stay.
On April 1, transgender influencer Dylan Mulvaney posted a video of herself cracking open a Bud Light on her Instagram page
Bud Light may have fumbled its attempt to broaden its customer base by partnering with a transgender influencer, but experts say inclusive marketing is simply good.
Bud Light may have fumbled by partnering with a transgender influencer, but experts say inclusive marketing is simply good business.
Bud Light may have fumbled its attempt to broaden its customer base by partnering with a transgender influencer. But experts say inclusive marketing is simply good business — and it’s here to stay. “A few years from now, we will look back on this ‘controversy’ with the same embarrassment that we feel when we look […]