[INTERVIEW] KOFICE seeks to make hallyu sustainable via cultural exchange, CSR
Hardly anyone doubts that the K-pop and K-drama industries are enjoying their heyday at the moment, with boy band BTS earning nominations at the prestigious Grammy Awards and Lee Jung-jae - the lead actor of Netflix's 2021 dystopian series “Squid Game” - becoming the first Korean to win an Emmy. Their feats are meaningful themselves, but Jung Kil-hwa, the president of the Korean Foundation for International Cultural Exchange (KOFICE), believes they have a positive spillover effect on Korea's lesser-known cultural assets such as food and beauty, too.