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AppTweak ANI | Updated: Apr 03, 2021 15:02 IST Bengaluru (Karnataka) [India], April 3 (ANI/PNN): AppTweak, pioneer and leading App Store Optimization (ASO) platform driven by data science and trusted by the largest apps and games, announced today a USD 22 million investment in Series B funding from early investor Media Group Rossel. Rossel is a leading media group with its main activities based in Belgium and France. As the owner of 70 brands and with a workforce of over 3,000 employees, this investment is aligned with the group's strategic vision of digi...

Published on Mapp, one of the largest independent marketing platforms, looks back on strong growth in the 2020 financial year. The company closes with record year-on-year growth in new customer business of 73%. At the same time, the average contract value has tripled, which underpins the recognition of insight-led customer engagement among medium-sized companies and enterprises. COVID-19 has caused a massive acceleration of digital transformation and online business models in marketing. The necessity of regular online exchanges with consumers through a targeted strategy to trigger profitable...