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How this exec built her career around beauty and storytelling - Vimarsana News

How this exec built her career around beauty and storytelling

We recently caught up with CCO of V3 Gourmet for a discussion about her career so far and her thoughts on leadership.

How TWG Tea and Bacha Coffee became status symbols by playing the age card - Vimarsana News

How TWG Tea and Bacha Coffee became status symbols by playing the age card

“We are in the affordable luxury business,” says Bouqdib. “Tea and coffee are kind of necessity products that anyone in the world – when you wake up or in the…

Source: biztoc.com
How to make a luxury brand from scratch - Vimarsana News

How to make a luxury brand from scratch

While many might believe that TWG Tea and Bacha Coffee are heritage brands, their roots are relatively young.

Source: yahoo.com
How to Make a Luxury Brand From Scratch - Vimarsana News

How to Make a Luxury Brand From Scratch

(Bloomberg) -- It’s another sweltering Saturday evening in Singapore, and the air conditioning at the ION Orchard shopping mall is doing its job. Inside, well-heeled tourists and locals line up behind a velvet rope, eagerly awaiting their entry into a room bursting with hues of orange, blue and gold.Most Read from BloombergAmazon’s Jeff Bezos Announces Move to Miami From SeattleSam Bankman-Fried Convicted of Fraud in Stunning FTX CrashIsrael’s Fight With Iran Proxies in Syria Poisons Russia Ties

Source: yahoo.com
How to make a luxury brand from scratch? Lessons from a coffee shop - Vimarsana News

How to make a luxury brand from scratch? Lessons from a coffee shop

Bacha Coffee, a brand fewer than five years old has thrived in post-pandemic Singapore thanks to the grandeur of its stores and its positioning in posh locations like ION. Its a spare-no-expense model that co-founders Taha Bouqdib and Maranda Barnes replicated after building Bachas sister brand, TWG Tea, into a status symbol across Asia.