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How to make a luxury brand from scratch

While many might believe that TWG Tea and Bacha Coffee are heritage brands, their roots are relatively young. ....

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How to Make a Luxury Brand From Scratch

(Bloomberg) It’s another sweltering Saturday evening in Singapore, and the air conditioning at the ION Orchard shopping mall is doing its job. Inside, well-heeled tourists and locals line up behind a velvet rope, eagerly awaiting their entry into a room bursting with hues of orange, blue and gold.Most Read from BloombergAmazon’s Jeff Bezos Announces Move to Miami From SeattleSam Bankman-Fried Convicted of Fraud in Stunning FTX CrashIsrael’s Fight With Iran Proxies in Syria Poisons Russia Ties ....

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How to Make a Luxury Brand From Scratch - BNN Bloomberg

How to Make a Luxury Brand From Scratch - BNN Bloomberg
bnnbloomberg.ca - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bnnbloomberg.ca Daily Mail and Mail on Sunday newspapers.

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How to make a luxury brand from scratch? Lessons from a coffee shop

Bacha Coffee, a brand fewer than five years old has thrived in post-pandemic Singapore thanks to the grandeur of its stores and its positioning in posh locations like ION. Its a spare-no-expense model that co-founders Taha Bouqdib and Maranda Barnes replicated after building Bachas sister brand, TWG Tea, into a status symbol across Asia. ....

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