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Singapore-based TWG Tea and Bacha Coffee have become status symbols with branding that conveys ‘a sense of long establishment’. The co-founders talk about taking their two companies global.
While many might believe that TWG Tea and Bacha Coffee are heritage brands, their roots are relatively young.
(Bloomberg) -- It’s another sweltering Saturday evening in Singapore, and the air conditioning at the ION Orchard shopping mall is doing its job. Inside, well-heeled tourists and locals line up behind a velvet rope, eagerly awaiting their entry into a room bursting with hues of orange, blue and gold.Most Read from BloombergAmazon’s Jeff Bezos Announces Move to Miami From SeattleSam Bankman-Fried Convicted of Fraud in Stunning FTX CrashIsrael’s Fight With Iran Proxies in Syria Poisons Russia Ties
Bacha Coffee, a brand fewer than five years old has thrived in post-pandemic Singapore thanks to the grandeur of its stores and its positioning in posh locations like ION. Its a spare-no-expense model that co-founders Taha Bouqdib and Maranda Barnes replicated after building Bachas sister brand, TWG Tea, into a status symbol across Asia.