Dietrich Mateschitz, Creator of the Red Bull Empire, Dies at 78
The Austrian salesman turned a Thai energy drink into a marketing juggernaut that owned sports teams, media outlets and a winning Formula 1 crew.
Source: nytimes.com
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Dietrich Mateschitz, founder of Red Bull, has died
It was something that was coming. A few days ago it began to circulate in the paddock that Dietrich Mateschitz was seriously ill. Unfortunately, the rumors and reports were true. T
Source: marca.com
Dietrich Mateschitz, marketing genius behind the energy drink Red Bull and Formula 1 team owner – obituary
He turned the high-caffeine drink into the mixer of choice for 1990s youth and sponsored sky-divers, Formula 1 - and Ben Stokes
Source: telegraph.co.uk
Red Bull tycoon Dietrich Mateschitz marketed it as a magic potion, writes CHRISTOPHER STEVENS
CHRISTOPHER STEVENS: Red Bull made tycoon Dietrich Mateschitz, who died aged 78, a £22 billion fortune, making him the 51st wealthiest man in the world, according to the Forbes rich list.
Source: dailymail.co.uk