Maker's Mark to launch its oldest whiskey yet - The Spirits Business
The first release of Cellar Aged is a combination of 11 and 12-year-old Bourbons, bottled at cask strength.
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The first release of Cellar Aged is a combination of 11 and 12-year-old Bourbons, bottled at cask strength.
The Maxxium spirits JV has been around in one form or another since 1999 The two spirits brand owners, which set up Maxxium as a sales, marketing and distribution entity in 1999 with Remy Cointreau, confirmed today that Edrington will take over Edrington-Beam Suntory UK, with Beam Suntory running Maxxium Spain. The "equity swap", which will not see any money changing hands, kicks in on 2 August. As part of the move, Edrington-Beam Suntory UK, which changed its name from Maxxium UK three years ago, will be known as Edrington UK, with Maxxium Spain poised for a rebrand early next year. The pair...