Page 6 - Mark Coad News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Mentally Healthy Change Group releases ‘Return to Workplace Guide’ July 8, 2021 9:46 If you or someone you care about is struggling with mental health and needs support, please contact: Lifeline 13 11 14 MensLine Australia 1300 78 99 78 Beyond Blue 1300 22 4636 The Mentally Healthy Change Group, supported by UnLtd and Never Not Creative, has released its new ebook, The Return to Workplace Guide for Adland, to help normalise the conversation around mental health issues. The announcement: The Mentally Healthy Change Group (MHCG), with support from social purpose organisation UnLtd and Neve...

IPG Mediabrands’ Magna appoints managing director almost a year after the departure of Victor Corones April 15, 2021 10:10 Durrant Magna is the group’s media intelligence and investments division, described on its website as ‘the centralised Mediabrands resource that develops intelligence, investment and innovation strategies for agency teams and clients. ADVERTISEMENT “Nick and the senior team at Magna have been a leading light for Mediabrands in navigating the most extraordinary year in the history of media,” Coad said. “We recall the immense uncertainties as we were drawn into...

How to pitch and what not to do, according to Coad, Dill and Melhuish April 1, 2021 10:27 Marketers and an agency head have called for a revised approach for pitches during the launch of guidelines for a competitive pitch process. The Australian Association of National Advertisers (AANA) and Media Federation Australia (MFA) developed the guidelines to address the flaws identified by advertisers and agencies in a typical tender process. Speaking at a launch webinar, panellist Jenni Dill, CMO at Arnott’s, said that the pitch process should not be a “fishing expedition”. Jenni Dill ADVERT...

Pepsi pitches Australia and New Zealand media account March 10, 2021 10:42 Vandita Pandey assumed the newly-created role in December, and has wasted no time reviewing the brand’s agency relationships. Omnicom Media Group agency PHD has held the media account for 11 years, and last retained it in 2017. “We can confirm we are currently in the process of reviewing our media agency,” a Pepsi spokesperson told Mumbrella. “Once complete we will make an announcement.” ADVERTISEMENT Pandey Just after Pandey was appointed to the Pepsi CMO role, rival Coca Cola launched a global review of it...

ADMA adds seven industry leaders to advisory committee March 4, 2021 10:12 The Association for Data-Driven Marketing and Advertising (ADMA) has added seven industry leaders to its advisory committee in new positions created to bolster the group. IPG MediaBrands CEO Mark Coad,  Tourism Australia CMO Susan Coghill, Suncorp’s general manager of marketing Mim Haysom, The Iconic CMO Alexander Meyer, Optus CMO Mel Hopkins, MacMorgan principal David Morgan and Qantas CMO Jo Boundy are the latest appointments to the committee. ADMA will be focusing on education and regulation in 2021, following ...