Page 7 - Mark Coad News Today : Breaking News, Live Updates & Top Stories | Vimarsana

UM Australia has named Anathea Ruys as it’s new CEO. She has a 25-year international career in the media business and is currently executive vice president and managing director of Carat West Coast and Mid-West USA, as well as the lead of Dentsu’s West Coast office. “Leading UM Australia to its next chapter requires an executive with rare credentials,” said Mark Coad, CEO of Mediabrands Australia. “Anathea was a stand-out media leader before leaving Australia to pursue her international career. Since then she has become a world-class talent in building collaborative, performance wor...

March 1, 2021 10:50 Anathea Ruys will become CEO of UM Australia in April, after four years spent as the managing director of Carat across the USA’s west coast and mid-west. Last week, the Mediabrands agency announced Fiona Johnston would be leaving the market after four years as UM CEO to take up an international role at the holding company, based in London. Ruys’ most recent role also involved her leading Dentsu’s west coast US office. The UM appointment is a return to Australia for Ruys, whose 25-year career has also involved stints as managing director of Mindshare Melbourne and he...

December 18 2020, 12:11 pm | BY Ricki Green | 1 Comment WA’s #1 health insurer HBF has announced a renewed agency roster, planned, designed and executed to support its national growth ambitions. HBF has appointed Leo Burnett Melbourne as its creative agency of record for both the West and East Coast, and IPG Australia its media and marketing services agency.   Leo Burnett will be responsible for strategy and creative services nationally. Leo Burnett Melbourne secured the HBF East Coast business in December 2019, when they won a competitive pitch to launch the brand to the Eastern Se...

HBF announces new agency roster of Leo Burnett, UM and 303 MullenLowe December 18, 2020 11:20 Leo Burnett Melbourne has been named creative agency of record, servicing HBF’s operations on the east and west coasts of Australia. Meanwhile, IPG Australia has been appointed to media and marketing services. IPG Australia has been engaged in an ‘open architecture model’. UM will be the lead media agency within IPG Mediabrands, and 303 MullenLowe will take a role in marketing services. Mumbrella understands the media account is worth between $20 – $30 million annually. OMD was the incumben...