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Victor Yakovlev, Associate Director, Product Marketing, PubMatic, discusses how there are two rising superpowers in the digital marketing space right now, and they're not competing. They're converging, and he talks about why that's fantastic news for marketers.
/PRNewswire/ -- Parks Associates' latest research shows a dramatic increase in the use of ad-based video services, as the number of US internet households that...
/PRNewswire/ -- SymphonyAI Media, a SymphonyAI division, today announced that Hearst Television is among the latest media organizations to reap the benefits of...
The Revedia Platform: Revolutionizing Content Revenue ManagementIn the ever-evolving landscape of media and entertainment, managing content revenue has
Beau Decker of Endeavor Streaming discusses how streaming platforms can harness predictive analytics to shape retention strategies, help reduce churn, and sometimes even shape the content being produced.