In Pursuit of IP With The Atlantic
How the legacy publisher innovates IP from the past, present, and future to connect with audiences
Source: adweek.com
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End of Third-Party Cookie Is Near But Condé Nast Will Thrive
The brand has been strategic about its first-party data from the beginning, overcoming the ‘data desperation’ the industry is currently experiencing.
Source: adweek.com
Publishing Week
Publishing Week is Adweek's summit designed to cut through the noise and connect the most forward-thinking minds in publishing to solve challenges.
Source: adweek.com
The Athletic adds ads; readers are not pleased
The New York Times bought The Athletic for $550 million in January and is looking for a return on its hefty investment.
Source: poynter.org